Hi, I’m

Over the past decade, I’ve been heavily involved in the world of orthodontics. I’ve been a part of the engineering team for numerous bracket, appliance, and aligner projects.

One thing I began to realize at each and every orthodontic tradeshow was a lack of innovation in the manufacturing processes for orthodontic products. These older technologies were placing an artificial limit on the growth and innovation potential. A simple design change in an appliance shouldn’t take years of development and millions of dollars in tooling. I wanted to change that.

This is where I decided to leverage new technologies, such as 3D printing. Today, with the system Braces On Demand™ has created, it is possible to design, test, and release products into the market at an incredible pace. Braces On Demand™ is able to innovate like never before, and able to take feedback to create a better, constantly evolving system.

I’ve built Braces On Demand™ to give control back to the orthodontist. I hope you are as excited as our team is to see how our technology can improve your practice.


Meet the Team

Colin Corey

Founder & CEO

Colin is a mechanical and biomedical engineer—a Graduate of California Polytechnic State University, B.S. and M.S. who manufactured precision products for California’s Silicon Valley for years before starting Braces On Demand. He holds 10+ granted patents in the medical, automotive, and 3D printing industries with an additional 12 patents pending.

Dr. Jep Paschal, DMD, MS

Chief Clinical Officer

Dr. Paschal lectures worldwide to doctors, staff, and residents on the most advanced orthodontic trends, techniques, and technologies that improve patient care. He is recognized as a leading expert on incorporating 3D printing into orthodontic practices and, in addition to his role as CCO at Braces On Demand, Dr. Paschal maintains private practices in Madison and Greensboro, Georgia.

Ed Massaro

VP Global Sales

Ed has enjoyed a lengthy career in orthodontics—going all the way back to 1999. He began his journey at Ormco and then spent many years with Henry Schein. Today he manages a network of pros bringing the Braces On Demand promise to patients and orthodontists all over the world.

Gina Raebel

VP Marketing

Gina is a strategic marketing leader with more than two decades of brand management and product commercialization experience. She spent ten years bringing advanced medical imaging technology to global markets before applying her expertise to the orthodontic industry.

Ron Malerstein

VP Strategic Growth

Ron is an accomplished executive with more than 25 years of experience in the orthodontic and restorative dental industries. Ron’s career includes leadership positions at Ormco, Kerr and most recently he spent nine years overseeing the US sales team responsible for Henry Schein’s orthodontic product manufacturing division.

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